Adwords is a pay-per-click (PPC) advertising platform that businesses use to get their message out to potential customers. Here’s how it works:
1. Businesses create an Adwords account and set up their campaigns, including campaigns for search and display advertisements.
2. Businesses decide on the keywords they want to target, as well as what they want their ads to say and how much they’re willing to spend on each keyword.
3. Google’s ad auction then takes place, with advertisers competing to have their ads displayed more prominently than the others. Ads are displayed based on a combination of factors like advertiser bid amount, relevance, and ad quality.
4. When a user types in a keyword or phrase relevant to one of your ad campaigns, Google displays your ad on its search engine results pages (SERPs).
5. The number of times users click on your ads affects your click-through rate (CTR). When your CTR is high, your Quality Score increases, making your ad more likely to appear in SERPs and more likely to be clicked.
6. Every time a user clicks on your ad, you are charged a cost-per-click fee that you set for each keyword. This is how you pay for the traffic your ads generate.
7. The data from your ad campaigns can be tracked, monitored, and analyzed to help you measure the success of your campaign and make informed adjustments as needed.