Finding competitors’ keywords can be a great way to stay ahead of the competition and improve your online visibility.
Here is an easy step-by-step guide to finding competitors’ keywords:
Step 1: Select Your Competitors – Identify the websites or companies that you consider as your competitors in the online business world.
Step 2: Analyze Their Webpages – Take a close look at their webpages. Make a note of the words, phrases, and titles that are used throughout the site.
Step 3: Research Their SEO – Research their SEO strategy. Use helpful tools such as Ahrefs, SEM Rush, etc. to see what keywords they are optimizing for.
Step 4: Monitor Their Ranking – Monitor your competitors’ rankings for specific keywords. Keep track of which keywords are giving them the best results and make sure to try and use those same keywords in your SEO efforts.
Step 5: Collect Keywords from Advertisements – Look for keywords that may be appearing in your competitors’ advertisements. These are likely the terms your competitors are targeting and should be taken into account when planning your SEO campaign.
Step 6: Track Their Meta Data – Examine the title tags and meta descriptions they use on their webpages. This will give you valuable insight into the content they are creating and how it’s being positioned within the SERPs.
Step 7: Analyze Their Social Media Copy – Look at the content they share on social media and analyze the copy they are using. Does it contain any keywords or phrases that could help you with your own strategies?
Step 8: Check Out Their Backlinks – Lastly, take a look at the backlinks they have built. By examining the anchor texts of their links, you can get a better understanding of which terms they are targeting and aiming to rank for.
By following these steps carefully, you can research and identify the keywords that your competitors are targeting. This knowledge can then be leveraged to help create and optimize your own SEO strategies so that you stand the best chance of outperforming your competition.