To get analytics on Instagram, here are the steps you can follow:
1. Download an analytics app. There are plenty of analytics apps available for free on the Google Play Store and Apple App Store that can help you track your followers and engagement on Instagram. Once you download the app, connect it to your Instagram account and you will have access to analytics.
2. Use the Insights tab on Instagram. Starting in 2018, Instagram introduced the ‘Insights’ tab. This tab is available on every post you make. Tap the graph icon at the top of the post to view analytics such as impressions, reach, and audience demographics.
3. Use third-party tools. If you want more detailed analytics, there are several third-party tools that offer analytics. These services include Sprout Social and Hootsuite, which allow you to see how many people have viewed or interacted with your post.
4. Monitor hashtags. If you’re using hashtags on your posts, you can use a hashtag tracking tool to monitor their performance. You can also track other people’s hashtags to analyse what content performs better.
5. Analyse your competition. It’s a good idea to keep an eye on your competitors and compare their performance to yours. With the help of analytics, you can see how your content stacks up against theirs, and adjust your strategy accordingly.
By following these steps, you can gain a better understanding of how effective your Instagram content is and improve your strategy.