Tracking hashtags can be a great way to keep up with trends and gauge public opinion on certain topics.
It’s also a great way to build an audience and grow your followers. Here’s a step by step guide on how to track hashtags:
Step 1: Choose which hashtags you want to track. Look for hashtags that are relevant to your brand, industry, or product. You can also use popular hashtags to get an idea of what’s trending in your field.
Step 2: Use an analytics tool or platform to monitor the hashtag. Popular analytics tools include Hootsuite, Keyhole, Rival IQ, Sprout Social, and Buffer. Each of these platforms offers different levels of tracking. For example, some offer insights into total hashtag use and audience size, while others allow you to track individual conversations and sentiment around the hashtag.
Step 3: Analyze the data. Once you’ve been tracking your hashtags for a while, look for patterns, new trends, and insights. Make sure to look at the positive as well as the negative feedback related to your hashtag.
Step 4: Change your strategy based on the insights. Based on what you learn through tracking, you can refine your campaigns, create new content, and adjust your hashtag strategy. The data you collect can provide invaluable insights into what your target audience is interested in and how they’re engaging with your brand.