Google Keyword Planner (GKP) is a powerful tool designed to help you get creative ideas and valuable insights into how people are searching for the topics related to your business. Here’s step-by-step guide on how to use GKP:
1. Log in to your Google Ads account. If you don’t have an account, create one – it’s free.
2. Once you’re logged in, go to the Tools & Settings tab, then select ‘Keyword Planner’.
3. To get started, you’ll need to provide some information about the type of product or service you offer, a potential location you’re targeting, and some search terms related to your business.
4. After you’ve filled in this information, click ‘Get Ideas’ to be presented with suggested keywords.
5. You can now refine these keyword results by adding more filters, such as monthly search volume, competition level, and more.
6. Once you’ve completed the desired filters, you can save the list of keywords and export them for easy integration into your website or other marketing tactics.
7. In the ‘Trends’ tab, you can view historical data for each keyword, from the past 12 months or up to 16 years.
8. The ‘Opportunities’ tab can detect potential opportunities based on the keywords you entered and suggest ways to manage your budget more efficiently.
9. Finally, if you want more detailed performance metrics, the ‘Auction Insights’ tab will show you what the competition is doing in your market, helping you to adjust your strategy accordingly.
Using GKP in combination with other research resources can help you to create an excellent SEO strategy that will help drive more organic traffic to your website.